Payroll adoption rates are high within embedded finance, making it crucial for financial institutions to partner with the right payroll providers. SMBs are currently struggling with multiple disjointed financial tools, leading to inefficiencies and increased costs. U.S. Bank's 2025 Small Business Survey reveals that SMB owners prefer integrated solutions that consolidate various financial services into one platform. This trend positions banks as essential financial hubs, rather than mere savings accounts, suggesting a significant shift in customer expectations in the post-pandemic economy.
Payroll has emerged with one of the highest adoption rates across embedded finance categories, according to Tidemark Capital's Benchmark Report. The right embedded payroll partner can help your institution be more competitive with SMBs, meet strategic goals, and reduce customer churn.
SMBs are drowning in a sea of disconnected financial tools, juggling separate platforms for banking, payments, accounting, and lending. Many business owners find themselves logging into five or six different systems just to manage their daily operations, creating inefficiency and driving up costs at a time when economic pressures are mounting.
They would like to consolidate these so that they're not constantly juggling with multiple tools or playing mental gymnastics, all while streamlining costs.
The survey data, drawn from approximately 1,000 SMB owners across the country with revenues up to $25 million, shows a clear trend toward viewing banks as comprehensive financial hubs rather than simple repositories for funds.
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