"Amazon has reportedly eliminated more than 100 jobs from its podcast studio Wondery, but it still uses the Wondery brand, indicating a shift rather than a shutdown."
"The company is creating an 'expanding universe' around the Kelce brothers' 'New Heights,' with monetization plans that go far beyond standard podcast ads."
"A new section on Amazon called Kelce Clubhouse allows fans to buy 'New Heights' merchandise, watch the documentary 'Kelce,' and purchase recommended products for a football-watching party."
"According to Creator Services general manager Matt Sandler, Amazon is trying to 'infuse both the content and the commerce together,' a unique approach in the podcasting landscape."
Amazon's podcasting business has undergone significant changes, including job cuts at its Wondery studio. Audio podcasts are now under Audible, while Creator Services collaborates with celebrities. The company is developing monetization strategies beyond traditional ads, exemplified by the Kelce brothers' 'New Heights' podcast. A new section, Kelce Clubhouse, allows fans to purchase merchandise and watch related content. Amazon aims to merge content and commerce, a strategy not commonly seen among other online creators.
Read at TechCrunch
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