Amazon is ceasing operations at its Wondery podcast studio and eliminating 110 positions as part of a reorganization of its audio division. The company intends to reallocate current Wondery series to its Audible platform or to a newly established 'creator services' team, which will focus on podcast shows driven by personalities. The evolution of the podcast landscape, particularly with the rise of video content, has led to this strategic shift, as Amazon aims to enhance its competitiveness against industry players like Spotify and YouTube.
Amazon is shutting down its Wondery podcast studio and cutting 110 jobs as part of a reorganization of its audio business to better compete with rivals.
The company plans to move existing Wondery series under its Audible banner or to a new 'creator services' team focused on personality-driven shows.
Steve Boom expressed that the podcast landscape has evolved significantly, noting that the rise of video has blurred the lines of podcast creation.
Amazon's strategy shift reflects challenges faced in its podcasting venture, indicating that their initial push into the space hasn't unfolded as anticipated.
Collection
[
|
...
]