
"Zeiss Aatma lenses were unveiled in India by the Germany-based tech firm on Tuesday as the latest addition to its product portfolio. Currently on order, the company has announced that the delivery of the new Prime lenses will start soon via select authorised retailers. The series currently includes nine lenses with varying fixed focal lengths of up to 135mm. The new Prime lenses are targeted towards cinematographers and filmmakers."
"Zeiss' new T1.5 aperture prime Aatma lenses boast a retro design, which the company claims takes inspiration from the 20th century camera lenses. The full-frame cinematic lenses are claimed to leverage Zeiss optics to capture soft skin textures, reduced contrast, smooth focus transitions, and enhanced bokeh effect, along with a "subtle" soap-bubble effect. The company said that the latest Zeiss Aatma series lenses are capable of shooting "organic, emotionally resonant imagery", which will be useful for most cinematic applications."
Zeiss introduced the Aatma lineup in India, offering nine full-frame cinematic prime lenses available for order and scheduled for delivery via select authorised retailers beginning in June. The series includes fixed focal lengths of 18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm, with options to buy individual lenses or the full set. The T1.5 aperture lenses feature a retro design inspired by 20th century camera lenses and leverage Zeiss optics to enhance soft skin textures, reduce contrast, smooth focus transitions, and deliver enhanced bokeh and a subtle soap-bubble effect. The lenses target cinematographers and filmmakers, and Zeiss will also begin delivering new T2.2 lenses soon.
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