"From the runways to the red carpets and the afters, fashion week provides us with a deluge of images capturing otherworldly glamour. Even backstage shots, while less polished, still possess a kind of mystery and allure; the rails of clothes, the make-up and hair, the hurried costume changes, the frenetic pace. No Shows, a new photo book by Nick Offord, offers us an alternative perspective of fashion week, no less compelling but much more still and languid."
"For someone whose job was to exist primarily in the gaze of others, turning the camera back onto his surroundings and mediating his experience through the viewfinder provided Offord with subjectivity and a strategy to navigate his role. "I was always aware of this perspective we had; it felt like so many people were looking in on us, we just happened to be on the inside looking out," he recalls."
A former model turned photographer recorded the slow, interior rhythms of men's fashion week across New York, London, Milan and Paris. Photographs focus on waiting, lounging, killing time and casual moments in shared hotel rooms, budget airlines, trains, bathrooms and waiting rooms. Images emphasize stillness, languid compositions and the unglamorous backstage mundanity rather than runway spectacle. Subjects are androgynous models often associated with a pioneering modelling agency. The photographs convey subjectivity, camaraderie and the uncertainty of life on the road. Turning the camera back onto surroundings offered a way to take creative control and create a self-initiated role within the industry.
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