"which is why your concert photos still look like they were taken with a potato. Or at least, that was the conventional wisdom until a company called ShiftCam decided to sidestep the problem entirely. Instead of trying to shrink a powerful zoom lens to fit inside a phone, they've built a powerful zoom lens that simply attaches to the outside, and the result is one of the most interesting pieces of mobile photography hardware I've seen in years."
"The company is calling it the LensUltra Explorer, a name that promises adventure, and it backs it up with a piece of hardware that is both ambitious and incredibly compelling. This is a 10x optical zoom lens, built with a periscope design, that attaches to your iPhone. Let that sink in for a moment. We are not talking about the grainy, artifact-filled mess that is digital zoom, or even the respectable but limited 3x or 5x telephoto lenses built into today's flagship phones."
ShiftCam created the LensUltra Explorer, an external 10x optical zoom lens that attaches to iPhones to deliver a 240mm-equivalent focal length. The design uses a periscope prism to bend light 90 degrees so lens elements can be arranged horizontally, enabling a much longer focal path within a compact housing. The external approach avoids the physical limits of ultra-thin phone bodies and outperforms digital zoom and modest built-in telephoto modules. The lens targets photographers who need significant reach without carrying mirrorless or DSLR gear, promising substantial improvements in distant-subject capture quality.
Read at Yanko Design - Modern Industrial Design News
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