"The problem with the video is that it's clearly AI-generated. It's derived from a campaign Klein shot with Madonna for D&G in 2011. Below are just some of the hundreds of comments bemoaning the clip from such a renowned photographer and filmmaker."
"Many people are critical of AI depriving creatives of work. The technology is also known to consume huge amounts of energy, and large amounts of water are required to keep the data centers that generate AI imagery sufficiently cool."
"Klein, 60, first met Madonna back in 2001, when she was starring in Up for Grabs in London. He went on to create a 44-page portfolio of Madonna for W magazine over the course of a single day in a Los Angeles studio."
Steven Klein, a renowned photographer with a 20-year collaborative history with Madonna, posted a black-and-white AI-generated video to his Instagram account featuring Madonna on her knees scrubbing a floor before 1950s-styled figures rush in. The video was derived from Klein's original 2011 Dolce & Gabbana campaign shoot. The post generated significant criticism from fans and commenters concerned about AI depriving creatives of work and its environmental impact through energy and water consumption. However, Madonna herself approved of the video, liking and sharing it to her Instagram stories. Some defended AI as a legitimate artistic tool. The video appears to be a personal project rather than an official D&G promotional campaign.
#ai-generated-content #photography-and-digital-art #madonna #creative-industry-concerns #environmental-impact-of-ai
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