Leica marks its 100-year anniversary with a global celebration that began in Dubai and will conclude in Tokyo, featuring limited edition M11 cameras etched with 'New York USA' and other city-specific versions. The Anniversary Collection highlights Leica's legacy, including history-inspired accessories from traditional brands. The introduction of the Leica 1 revolutionized portable photography and street photography, further establishing the brand’s significance in the photography realm. Celebrations include special events in major cities, making this anniversary a landmark for camera enthusiasts globally.
This year, as Leica celebrates its 100th anniversary, it showcases the unique limited edition M11 cameras commemorating its legacy in locales across the globe.
Dr. Andreas Kaufmann, chairman of Leica, describes the multi-city celebration, stating that it honors iconic locations, launching exclusive camera editions linked to each city.
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