I Did a $324K Shoot for a Grocery Store. Here's the Estimate

A campaign required lifestyle photography featuring teachers, staff, and students across diverse school settings within a specific public school district. The grocery brand partnered with the district to sponsor teaching awards and wanted images that celebrated the collaboration. Teachers were photographed in real-world moments such as working with students, collaborating with faculty, and working alone on tasks like grading papers, researching, and decorating classrooms. Still images were the sole visual content for a broadcast campaign using a Ken Burns-style approach with voiceover, supers, and anthemic music. The campaign also extended to web and social advertising and placement on the client’s digital platforms, tied to the final edited motion pieces.

"The images would capture teachers in a range of real-world moments: working with students, collaborating with other faculty members, and working alone (grading papers, researching, decorating classrooms, etc.) The still images would serve as the sole visual content for a broadcast campaign, utilizing a Ken Burns-style approach with voiceover, supers, and anthemic music."

"The grocery brand had partnered with the district to sponsor teaching awards and wanted a campaign to celebrate that collaboration. The agency explained they needed lifestyle photography featuring teachers and staff within a specific public school district."

"While the primary final use was broadcast, the campaign would also extend to Web & Social advertising and use on the client's digital platforms. All usage was intended within the context of the final edited motion pieces, including 15-, 30-, and 60-second ver"

"Licensing: Broadcast, Web Advertising, and Web Collateral use of up to 35 images for 1 year."

Read at The Phoblographer