HEISEI JUMP

"I am a photographer based in Japan.My work focuses on capturing subtle strangeness, uncanny tension, and slight misalignments found in everyday life. This editorial reflects that perspective.When I saw the styling, it immediately evoked the mood of the early 2000s.I found it fascinating to see young Reiwageneration models embody that mood, and I wanted to capture the tension created by that temporal shift."

"The story is a contemporary reinterpretation of that era as Neo Heisei.The title HEISEI JUMP is a playful reference to both the Heisei period and the Japanese idol group Hey! Say! JUMP, whose name also references the Heisei era. Photographer Hisashi Furukawa @hisashi_furukawa Stylist Masao Asano @asano_genesis Makeup Yukako Matsuda @ym_3m1 Model Ayuma Mori @m_22ayu Model Anju Wada @anju_wada Brands used are Louis Vuitton, Saint Mxxxxxx, ReadyMade, Chanel, Supreme @louisvuitton saint_mx6_official @readymade_official @chanelofficial @supremenewyork"

Photographer Hisashi Furukawa is based in Japan and focuses on capturing subtle strangeness, uncanny tension, and slight misalignments in everyday life. The editorial stages young Reiwa-generation models Ayuma Mori and Anju Wada in styling that evokes early-2000s mood. Stylist Masao Asano selects pieces from Louis Vuitton, Saint Mxxxxxx, ReadyMade, Chanel, and Supreme to generate temporal dissonance. Makeup by Yukako Matsuda complements the nostalgic aesthetic. The project frames the concept as Neo Heisei and titles it HEISEI JUMP, referencing both the Heisei era and the idol group Hey! Say! JUMP, creating a playful contemporary reinterpretation of that period.

Read at www.kaltblut-magazine.com