Vehicle ornamentation is a longstanding tradition in Southeast Asia, where transportation methods such as trucks, tuk-tuks, and rickshaws are lavishly adorned. This culture of sajavat, or decoration, reflects a rich artistic history that predates modern vehicles. Christopher Herwig's book, 'Trucks and Tuks', documents this vibrant custom over a 10,000-kilometer journey. However, the art form faces challenges due to safety regulations and the rise of mass-produced decor, threatening the hand-crafted artistry that defines it. Herwig emphasizes the blend of creativity and hope present in these vehicle decorations.
Even before modern vehicles appeared in the region, people were decorating every conceivable mode of transport, from bullock carts to boats. Naturally, when trucks, tuk-tuks, and rickshaws began to arrive in the early 20th century, they were embellished in a similar fashion.
Today, this tradition is increasingly threatened. Several countries have cracked down on vehicle modifications citing safety concerns, while the proliferation of mass-produced decals and objects overtakes what was a largely hand-crafted art form.
For Herwig, Trucks and Tuks glimpses what he calls "the poetry of the road," a complex mix of masculinity, creative expression, and hope.
Alongside the practical elements found in the truckers' cabs, there was often an abundance of visual imagery in marked contrast to their challenging existence. Decorated with elaborate whimsical flare, dangling good luck charms, and wallpaper showing idyllic scenes, they revealed a dream life.
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