"Think about how you find services in your own life. When you need a plumber, a restaurant, or a family doctor, you probably pull out your phone and type something into Google. Your potential clients are doing exactly the same thing when they search for "wedding photographer near me" or "family portraits Cleveland." If your name doesn't show up on that first page of results, you might as well not exist."
"Your Google Business Profile (previously called Google My Business) forms the foundation of local SEO. You can't just configure it and walk away. Think of it as a living, breathing representation of your business that needs constant attention and optimization. Start by filling out every single field Google gives you. It might feel tedious to add your business hours, service areas, accessibility information, and attributes, but Google rewards completeness."
Social media trends and algorithm changes consume time while producing inconsistent bookings. Successful photographers rely on three pillars: local SEO, vendor relationships, and strategic community presence. These approaches require upfront effort but deliver compounding client referrals and bookings over time. Local SEO captures customers actively searching for services and relies on a fully optimized Google Business Profile maintained continuously. Completeness of business details, hours, service areas, accessibility, and attributes improves visibility. Vendor partnerships and community engagement create reliable referral streams and sustained local reputation, producing steady clients month after month independent of social platform performance.
Read at Fstoppers
Unable to calculate read time
Collection
[
|
...
]