"A 24-70mm lens isn't exactly a wide-angle lens, nor is it a telephoto lens. It's what's often called a standard zoom or a wide-to-telephoto zoom. Why? Because it starts at a wide-angle focal length of 24mm and goes all the way up to a short-telephoto focal length of 70mm. It's a lens that covers a lot of ground in one package."
"The 24-70mm zoom is incredibly popular. In fact, I would say it's one of the most common, if not the most common, zoom lenses used by enthusiasts and professionals. It's a go-to lens for many because of its amazing versatility, impressive optics, and great design. And it's not just one or two manufacturers making these lenses. All the big names in the lens world offer 24-70mm glass, which tells you something about its importance in photography."
The 24-70mm lens spans a wide-angle to short-telephoto range, functioning as a standard or wide-to-telephoto zoom in a single package. On APS-C cameras it yields an effective focal length near 35–105mm, reducing the wide-angle perspective and adding reach at the long end. The focal range and optical design deliver practical flexibility across many shooting situations, making the lens suitable for a broad variety of genres. High optical performance and ergonomic design contribute to its widespread adoption. Major lens manufacturers produce 24–70mm models, reflecting its status as a common, go-to zoom among both enthusiasts and professionals.
Read at Digital Photography School
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