Leica commemorated its centenary with a vibrant event in New York's Meatpacking District, drawing hundreds of photographers. The celebration featured discussions led by Leica's leadership, including Dr. Andreas Kaufmann, who emphasized the craftsmanship behind the brand's cameras. Attendees enjoyed art galleries, auctions, and hands-on photography experiences, showcasing Leica's commitment to both traditional photography and modern technologies, such as smartphone integration and new photographic apps. The event fostered a sense of community among photographers, both professional and amateur, honoring a century of iconic moments captured by Leica cameras.
"The celebration not only consisted of multiple art galleries on and off the street, it also encompassed auctions, live portrait taking, photo judging that attendees could participate in, and more."
"We also do smartphones together with Sharp in Japan, why? A smartphone is the entry-level camera, and we were totally different than the rest of the so-called camera industry."
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