Tom Brady Cloned His Dead Dog As A Brand Activation | Defector
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Tom Brady Cloned His Dead Dog As A Brand Activation | Defector
"Lua, a pit bull mix, died in 2023. Brady's new dog Junie, he revealed, is an exact genetic clone of Lua, whose DNA was preserved before her death. Like all normal pet owners, Brady announced his new dog via a press release to People magazine: "I love my animals. They mean the world to me and my family. A few years ago, I worked with Colossal and leveraged their non-invasive cloning technology through a simple blood draw of our family's elderly dog before she passed.""
"It'll cost you $50,000 to clone your dog or cat, or $85,000 for your horse, which seems like a bargain on a per-pound basis. But Brady probably didn't pay retail: He's an investor in Colossal Biosciences, which just announced its purchase of another company, Viagen, that previously made headlines for cloning the pet dogs of Barbara Streisand and Paris Hilton."
"Cloning pets is a tricky business, and not just the ethical side of it. Snuppy the Afghan hound, born in 2005, was the first cloned dog, and required hundreds of failed attempts, the clones either dying in utero or shortly after birth. The scientists who cloned Snuppy required more than 1,000 embryos implanted in 123 surrogate dogs to produce just three viable puppies, according to Scientific American."
Tom Brady created a genetic copy of his deceased pit bull mix, Lua, producing a clone named Junie using preserved DNA and Colossal Biosciences' non-invasive cloning technology. The cloning process can begin from a simple blood draw before a pet's death and is commercially priced around $50,000 for dogs and $85,000 for horses. Brady is an investor in Colossal, which acquired Viagen, a company known for celebrity pet cloning. Early dog-cloning efforts required many embryos and surrogate dogs, and success rates remain limited, so clones replicate genes but not lived experiences.
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