"Beyonce and Kim Kardashian are some of the many who have long indulged in mini-me dressing wearing the same clothes as their children but now the trend is being extended to people's four-legged companions too. The dog clothing market is soaring and this winter it is coats that are topping the most in-demand list. Bestsellers at Pawelier, a London-based luxury pet accessories shop include a 135 four-leg puffer coat complete with a fuzzy hood and toggle detailing,"
"At John Lewis, searches for dog coats are up 33% year on year. Its bestseller is a 22 own-brand tangerine-coloured puffer jacket with a utility style belt. Three-in-one dog coat from Danish Designs. Photograph: Adam Marsden/Danish Designs Rob Newsome, director of sales at Danish Design, a Leeds-based pet product manufacturer, says Britain's increasingly cold and wet weather is driving sales."
"Oli Port, the editor-in-chief and founder of Dogue magazine, says due to social media dogs are now the ultimate fashion icons. Brands including Burberry and Louis Vuitton have included dogs in recent advertising campaigns; while some dogs have become lucrative standalone influencers. See Samantha, an Afghan hound based in Edinburgh who has worked with brands including Jimmy Choo and Tommy Hilfiger."
The dog clothing market is soaring with coats topping winter demand. Luxury pet retailers sell high-priced puffer coats and reversible down-filled jumpsuits that echo human designer styles. Major retailers report rising interest, with searches for dog coats up 33% year on year and bright, utility-style puffer jackets among bestsellers. Danish Design, founded in 1981, has grown into a major pet-product manufacturer and offers a three-in-one coat with a waterproof, windproof outer layer and a detachable inner fleece. Luxury brands and social media exposure have elevated dogs as fashion icons and influencers.
Read at www.theguardian.com
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