Life360 ventures into pet tech with the launch of a new GPS tracker | TechCrunch
Briefly

Life360 ventures into pet tech with the launch of a new GPS tracker | TechCrunch
"The family safety app Life360 is venturing into pet tech with the launch of its new tracking device, the Pet GPS. Designed to attach to a collar or harness, this new device aims to offer pet owners peace of mind by delivering real-time location updates for their dogs and cats. The launch of the Pet GPS feels like a natural evolution for Life360, particularly following its acquisition of the tracking device company Tile in 2021."
"Key features include geofencing (virtual boundary alerts), escape alerts, and access to a Pet Finder Network. Pet owners can set up safe zones, and if a pet runs off, an escape alert will be triggered. Users can also alert the nearby community about a lost pet. When issuing a lost pet alert, the app shares important information with nearby members, such as the pet's name, image, breed, and emergency contact details."
Life360 introduced the Pet GPS, a collar-or-harness tracker priced at $49.99. The device builds on Life360's Tile acquisition and integrated item-finding capabilities. The tracker fuses cellular, GPS, Wi‑Fi, and Bluetooth and updates location every 2 to 4 seconds when away from home. Key features include geofencing with safe zones, escape alerts, and a Pet Finder Network that shares lost-pet information—name, image, breed, and emergency contact—with nearby community members. The network exceeds 88 million members. The device includes a built-in light, a chime function, an IP68 rating for water, dust, and bite resistance, a charger, and up to 14 days of battery life.
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