"The video was posted the day after Bob and I attended an adoption event held by Badass Animal Rescue, the organization that, four months earlier, had transported Bob to Brooklyn from a Georgia shelter. Throughout the event, potential adopters gravitated toward Bob, but he wanted nothing to do with them. Whenever a stranger gingerly held out a hand for a sniff, he recoiled."
"I scrolled to the comments, already wary. Hundreds commented that they wanted Bob, that they lived in other states, but that they'd travel to adopt Bob. Then the media started to pick up on it. "Heartbreaking video shows 10 lb, three-year-old dog 'Bob' that NO ONE wants," read the Daily Mail. "Pup no one wanted goes viral in 'heartbreaking' video: 'I'd die for Bob,' " read theNew York Post."
More than 8.4 million people watched a TikTok of a foster dog named Bob and his foster. The video was posted after an adoption event where Badass Animal Rescue had brought Bob from a Georgia shelter to Brooklyn. At the event other dogs received attention but Bob recoiled when strangers tried to sniff him. An artist posted a video that went viral, prompting hundreds of comments from people willing to travel to adopt Bob. Media outlets amplified the story with emotional headlines. Badass Animal Rescue intentionally courts publicity by naming dogs after celebrities and partnering with pet influencers.
Read at Slate Magazine
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