Rufus began his wellness journey with what was considered healthy kibble, which turned out to be unsuitable due to corn and wheat as the primary ingredients. The recommendation was made to prioritize meat in dog food and even consider making homemade food. In contrast to 2008, human-grade dog food currently makes up 30% of the $44-billion pet food market in the U.S., indicating a significant shift towards higher quality pet nutrition over the years and reflecting a broader interest in wellness.
In 2008, feeding dogs kibble made with corn and wheat was common among well-meaning pet owners. Choosing to make dog food was an exotic idea reserved for devoted pet parents.
Today, human-grade dog food occupies 30% of the $44-billion-a-year pet food market in the U.S., rising as a reflection of the growing pet wellness trends.
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