AI became the central focus of Cannes Film Festival coverage, with jury remarks emphasizing that resisting AI is futile and that working with it is more valuable. Multiple incidents disrupted the festival’s normal flow, including a jury member withdrawing after a foot injury, a collapsed roof platform at a hotel party, and several notable films being shown out of competition. High-profile appearances were also affected by injuries, including Barbra Streisand not traveling to retrieve an honorary Palme d’Or. Meta maintained a prominent presence through a blue pop-up hub at the Majestic Hotel featuring Ray-Bans in glass displays and demonstrations of “funny videos” by social media creators.
"“I think the reality is that to resist - I always feel that againstness breeds againstness. AI is here,” she said. “And so to fight it is to, in a sense, to fight something that is a battle that we will lose. So to find ways in which we can work with it, I think, is a more valuable path to take.”"
"On the second day of the festival, I dragged my decreasingly human form to Meta House, a pop-up hub inside Cannes's Majestic Hotel designed for Mark Zuckerberg to foist his spy glasses upon the unsuspecting public. For some reason, the room was entirely blue, with wall-to-wall blue carpet. I began chatting with a group of young French men in crisp white shirts and black pants, trailed by their Entourage-esque manager. “We make funny videos,” they explained."
"Pairs of Meta Ray-Bans sat ominously inside glass boxes around the room, and I picked up a pair, unsure how to turn them on. One of the French boys tried to show me, pressing a small button on the inside of the glasses, but w"
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