
"Hundreds of people waited through the night -- and in some cases for several days -- hoping to get their hands on the "Royal Pop" timepieces, made in collaboration with luxury watchmaker Audemars Piguet. In France, lines of hundreds of people formed through the night in several cities, and a police source said officers fired tear gas to control a 300-strong crowd outside a Swatch shop in the Paris region. A metal shutter and two security gates were damaged in the incident, and police said the stores had underestimated the need for security."
"Things also turned ugly in Milan, where a fight broke out in front of a Swatch store at opening time on Saturday, according to footage broadcast by local media. In the Netherlands, police had to intervene at a mall near The Hague after hundreds of people flocked to the store. According to the police, "there was a tense atmosphere and some quarrelling". When the store decided not to open after all, people were sent home. Swatch stores in Amsterdam and Utrecht also kept their doors closed."
"On its website, Westfield Mall of the Netherlands announced "that the introduction of Swatch in collaboration with Audemars Piguet will NOT go ahead. The store will remain closed this weekend". 'Pushing and shoving' In New York, the opening of the Swatch store in Times Square was met with "pushing and shoving" in the waiting crowd, John McIntosh, who had been in line since Wednesday, told AFP. "It was like a mosh pit," the 44-year-old said."
""People who got here last night have gone to the front, people who cut this morning, whoever cheats and pushes the hardest hits to front." Like many others, McIntosh hoped to get his hands on the brightly coloured wat"
Limited-edition Swatch “Royal Pop” watches made in collaboration with Audemars Piguet led to chaotic scenes in multiple cities. In France, hundreds waited through the night and police fired tear gas to control a crowd outside a Swatch shop near Paris, damaging a metal shutter and security gates. In Milan, a fight broke out at opening time. In the Netherlands, police intervened at a mall near The Hague after hundreds gathered, and the store ultimately decided not to open, sending people home; other Dutch locations also stayed closed. In New York’s Times Square, the opening involved pushing and shoving in a line that had formed for days.
#retail-launches #crowd-control #police-intervention #limited-edition-watches #swatch-x-audemars-piguet
Read at www.thelocal.com
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