New Business Traveller: Our Place founder Shiza Shahid on a trip to Morocco that left an impression
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New Business Traveller: Our Place founder Shiza Shahid on a trip to Morocco that left an impression
Travel is tied to family and the idea that home can exist in more than one geography. Visiting relatives and arriving somewhere new can still feel familiar through food, language, and small rituals. Travel also supports business work because products are shaped by people and place. In-person time with artisans and teams changes how products are built by grounding understanding of how people cook and gather across cultures. A work trip to Marrakech focused on developing a limited-edition tagine with third-generation craftsmen in the tagine’s origin place. Building the product through deep collaboration with people and places that shaped it for generations provides grounding.
"“Visiting relatives, moving between places, understanding that home could exist in more than one geography. I remember the feeling of arriving somewhere new but still finding familiarity in food, in language, in small rituals. That idea of connection across distance has stayed with me.”"
"“I travel as part of the work because so much of what we make is shaped by people and place. Whether it's meeting artisans, spending time with our teams around the world, or understanding how people cook and gather across cultures, being there in person changes how you build.”"
"“I travelled to Marrakech to spend time with our artisans. A big part of Our Place's mission is to celebrate our traditions loudly and proudly, and to help preserve the craft that carries them forward. This trip was centred around the development of a limited-edition tagine.”"
"“We were working alongside third-generation craftsmen, in the very place where the tagine originates. There is something incredibly grounding about building a product not in isolation, but in deep collaboration with the people and places that have shaped it for generations.”"
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