"One screenshot in the post features Frida's 3-in-1 True Temp thermometer that has an illustration of the device alongside a baby's bare bottom on the box. Frida's caption read, "This is the closest your husband's gonna get to a threesome." Another showed the brand's 3-in-1 Ear, Forehead + Touchless Thermometer with the phrase "How about a quickie?" directly on the packaging."
"The third image showed instructions for the brand's humidifier, which was titled, "I get turned on easily." And a fourth photo showed a box that said "I'm a [power] sucker." The post went viral, with 4.1 million views at the time of reporting, and other parents started to bring back old examples of the brand's language that they found inappropriate."
FridaBaby faces intense criticism after social media resurfaced older ads and packaging that used sexualized language and suggestive imagery on infant products. Several product boxes and captions included innuendos such as "This is the closest your husband's gonna get to a threesome," "How about a quickie?" and "I get turned on easily," alongside images of babies or baby parts. A now-viral post earned millions of views and prompted parents, Reddit users, and public figures to call for a boycott. An April 2020 screenshot showing a baby with nasal discharge and the caption "What happens when you pull out too early #nosefrida #dontmove" intensified the outrage.
Read at New York Post
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