""I was a little surprised, but I think anything that involves kids, there should be a conversation around it," Mitchell said. "I have a lot of questions as I'm sure you both do when anything involves our kids - with what they eat and what they put on their skin. So I didn't think this would be anything different." "But this came from my experience being a mom, having two girls myself and seeing that there wasn't anything out there I felt safe enough putting on their skin when they wanted to share in on this moment that I do," she continued."
""Absolutely and neither do I," Mitchell said. "Truly skincare starts from birth. We moisturize, we soothe, we comfort their skin as newborns. This is the same thing, it's just in a different format that's just more fun, and I feel very age appropriate.""
Shay Mitchell and Esther Song launched Rini on Nov. 6, offering everyday hydrogel facial masks and after-sun hydrogel masks designed for children ages 3 and up. The products aim to provide added comfort and extra hydration rather than beauty-focused routines. The launch prompted online backlash arguing that very young children should not be introduced to skincare or exposed to beauty standards. Mitchell, a mother of two girls ages 6 and 3, described the line as stemming from a lack of safe, age-appropriate options and framed the masks as a fun, comforting format that mirrors newborn moisturizing and soothing practices. The line is presented as intended for parental use and shared moments with kids in an age-appropriate way.
Read at TODAY.com
Unable to calculate read time
Collection
[
|
...
]