"During its Q1 2026 earnings call, Google announced that YouTube gained 25 million subscribers in the last quarter, bringing the total to 350 million paid subscribers across various services."
"YouTube Premium and Music experienced the largest quarterly increase in non-trial subscribers since the service's launch in 2018, indicating strong growth in paid subscriptions."
"Google's Chief Business Officer stated that YouTube's paid subscriptions have become a bigger revenue source than ads, highlighting a significant shift in the platform's monetization strategy."
"Following a price hike, YouTube's individual plan increased from $13.99 to $15.99 per month, while the family plan rose from $22.99 to $26.99, raising questions about future subscriber growth."
YouTube has reached a milestone with 350 million paid subscribers, including 125 million for its paid services. The recent quarter saw the largest increase in non-trial subscribers since 2018. YouTube's paid subscriptions have now become a more significant revenue source than advertisements. Despite a recent price hike, the growth in subscribers suggests a positive trend, although it remains uncertain if this momentum will continue into the next quarter.
Read at Android Authority
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