"The best way to do this is to work the request into your internal standard operating procedures. For some law firms, that means asking at case closing. For others, it means prompting team members every few months to personally email happy clients and ask them to share a review. Either strategy works, but the key is consistency and willingness to do it. Agencies and third-party vendors can't get authentic testimonials without your input and effort."
"If we could ever just answer "yes" to a question without explanation, this would be it. I get it. You went to law school to practice law, not write articles. But blogging is still one of the most effective ways to showcase your expertise, improve organic SEO and position yourself as an authority on your subject. Remember, blogging doesn't need to be constant or overwhelming. A well-written post every month (or even every quarter) can make a measurable impact."
Law firms should systematize testimonial requests by embedding them into standard operating procedures, such as asking at case closing or prompting staff periodically to request reviews. Consistent follow-up ensures authentic testimonials that outside agencies cannot generate without firm input. Regular blogging remains a high-impact strategy to demonstrate expertise, improve organic SEO, and establish authority; monthly or quarterly well-written posts can produce measurable results. Translating website content into Spanish increases accessibility; WordPress plugins can automate translations while custom solutions enable precise, page-by-page control over wording. Consistency, automation, and strategic content practices improve marketing outcomes.
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