"Who exactly is Tennilles_deals? Firstly, she's the Mother Teresa of Aussie supermarkets. Secondly, I don't know anything about her personally because this savvy queen isn't marketing herself like your average influencer. She lets her work speak for itself. The work in question? Weekly uploads of POV-style videos where Tennille meticulously goes through major supermarkets to show you what's on special that week. Her soothing voice and steady hand shepherds you through a sea of yellow price tags. It's detailed work, considerate and necessary."
"A deep shame I used to harbour is that I would wait by my phone every Monday at 5pm for the Coles and Woolworths catalogues to drop. Wednesday was even more special. That's Aldi catalogue day and nothing can rival the feeling of a niche European snack or a new power cleaning tool with a 75% discount. For me, looking through a supermarket catalogue produces a frisson I've only ever experienced while scouring the Royal Easter Show showbag booklet."
Tennilles_deals posts weekly POV-style TikTok videos that walk viewers through major Australian supermarkets to show that week's specials. The videos provide close, 360-degree looks at products, clear pricing, and a calm, steady narration that highlights bargains and yellow price tags. The creator remains anonymous and focuses on work rather than personal branding. These videos function as a modern substitute for paper supermarket catalogues, delivering the anticipation and thrill of catalogue day while saving viewers time. The content appeals to shoppers who want efficient deal discovery and to those nostalgic for catalogues and showbag booklets.
Read at www.theguardian.com
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