"Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a couple of days ago, maybe on Monday, November 24th. I noticed some limited signs over the past couple of days"
"and then on October 7/8th and to be honest, there has been a lot less chatter since Google turned off the ability to see 100 results per page and the tools began to recalibrate. But that being said, SEOs can tell, outside of these tools, when there is a ranking adjustment and it seems there was a significant one around October 16th."
A Google search ranking update appears to have rolled out beginning around November 24–26, 2025, with signs and tool signals emerging over a couple of days. SEOs report substantial ranking moves, shifts in search referrals, traffic fluctuations and changes in conversions. Recent weeks contained multiple volatility events, including November 20 and 12, a Movember event around November 8, a Halloween update, and mid-October movements with a notable October 16 adjustment. Visibility tools have been impacted since Google removed the ability to view 100 results per page, prompting recalibration even as SEOs detect changes directly.
Read at Search Engine Roundtable
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