Search niche subreddits rather than only broad product categories to find unbranded complaints that describe the exact problems a product solves. Use queries like “I wish” and “why doesn’t” to surface aspirational and frustrated language tied to product opportunities. Prioritize comment sections over top posts because comments reveal what people tried, what failed, and what they wish existed. Apply an all-time “Top” filter to identify pain points that never went away, while recent posts show trends.
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