"If you're like me, you're probably just getting around to writing out your content calendar for 2026. You're also likely using AI for at least part of that process. In fact, a 2025 CoSchedule survey found that 85% of marketers use AI for some content creation and planning tasks, including building their content calendars. When everyone uses AI tools to create content calendars, standing out gets harder. The answer is to humanize AI-generated plans and align them with your brand personality and story."
"With competition intensifying and executive pressure to accelerate workflows with AI, many teams are turning to AI tools to help build their content calendars. Used well, AI can speed up planning and improve coverage. Used poorly, it can flatten differentiation and introduce risk. Speed: Generate and refine a content calendar in minutes rather than hours. Synthesis: Pull in inputs from multiple data sources, along with relevant information from across the web. Coverage: Compare your calendar against competitors to help identify gaps."
AI is widely used for content calendar creation, with a 2025 CoSchedule survey reporting 85% of marketers use AI for content creation and planning. AI accelerates planning through speed, synthesis of multiple data sources, and coverage comparisons that identify content gaps. AI outputs can sound robotic, lack deep product or audience understanding, and present accuracy risks such as hallucinations or outdated information. Human reviewers should refine AI-generated plans, align them with brand personality and story, verify titles and keyword sets against audience personas, and apply human judgment where it matters most to maintain differentiation and reduce risk.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]