In April, Amway hosted its largest incentive program in Australia, attracting 16,000 delegates from Asia with an economic impact of $100 million. The growing direct sales sector in APAC constitutes 80% of Amway's $7 billion global business. Selina Sinclair highlights the tech-savvy culture and reliance on social networking as key factors for this business model's appeal in the region. The uniqueness of direct sales programs is seen in their focus on volume and recruiting metrics, along with significant product training, setting them apart from traditional incentive trips in other industries.
Culturally we are also highly tech-enabled and we rely heavily on social networking and word-of-mouth recommendations, making this business model attractive in our region.
The primary difference is that most incentive trips in other sectors are a combination of volume and target-based plans, whereas the direct selling space is more about volume, recruiting metrics, and building a downstream pipeline.
These programs stand out from the rest due to their scale and energy, engaging large groups with unique characteristics.
Amway's Asia division, for example, making up 80% of the company's global $7 billion business in 2024, reflects the vast size of the population and growing consumer markets.
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