"The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, but the tools that track it didn't show that volatility heat up until a couple days later."
"It seemed like on Wednesday and into Thursday, August 20th and 21st, we saw a spike in chatter. Where SEOs both on this site and in WebmasterWorld noticed some big swings with their rankings. That seemed to calm down into Saturday and Sunday but then the third party tools that track the volatility spiked on Saturday and Sunday. Weird, right?"
"When Google's June 2025 core update was announced, we didn't see much of any volatility. But then we saw volatility touch down on July 2nd. Then on July 10th we reported on folks noticing partial recoveries from previous core updates and helpful content updates (again, not everyone). And then, even four days after the core update completed, the volatility was heated throughout and it still has not calmed down - even over weeks later."
Google's June 2025 core update began on June 30 and completed on July 17, yet search ranking volatility has continued. Initial announcement produced little immediate movement, but volatility appeared on July 2 and persisted with intermittent spikes and partial recoveries for some sites. SEOs reported pronounced ranking swings around August 20–21 that appeared to ease over the weekend while third-party tracking tools registered increased volatility a few days later. Monitoring shows mixed signals across tools; some indicate weekend calming while aggregated reports show renewed activity. Key monitoring tools include Advanced Web Rankings, Accuranker, SimilarWeb, Data For SEO, and Wiredboard's aggregator.
Read at Search Engine Roundtable
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