Google is testing a “for you” label in product grids and shopping results within Google Search. The label provides more personalized information than existing labels such as “best price,” “nearby,” and “most popular.” When the label appears, a prominent “get one-time code” button is shown on the result, alongside a less pronounced “sponsored” label with an engaging animation. Clicking the button opens a pop-up that allows users to copy a coupon code or continue directly to the merchant’s landing page. The change increases the visibility of ads within eCommerce product listings.
"There is now a new 'for you' label that expands upon the 'best price', 'nearby', and 'most popular' labels. When the label appears, a prominent 'get one-time code' button displays on the result with a less pronounced 'sponsored' label with an engaging animation. When clicking the button, a pop-up displays to copy the coupon code or to continue directly to the landing page."
"Google is testing a "for you" label in the product grid, shopping results, within Google Search. It gives you a more personalized response, in this example, a promotion code was available for this merchant."
"Whoa, there are big changes happening with product grids within the eCommerce space right now. Previously, product grids would only display free listings. Google is now making the ads even more prominent...There is now a new 'for you' label that expands upon the 'best price',..."
"We have covered many different examples of for you labels in Google Search, this one is different. Forum discussion at X."
Read at Search Engine Roundtable
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