"Google will now start sandwiching organic Search results between sponsored ads, albeit with prominent buttons to quickly collapse said sponsored sections. According to the tech giant, all types of text ads on the search results page will now be grouped with a single "Sponsored results" label. Said results will be easier to spot, letting you easily distinguish between organic links and links that pay Google to secure a spot in the sponsored section."
"Google's blog post notes that the new design has been found to make navigating the top of the search results page much easier. It also noted that users will never see more than four text ads in one single sponsored results grouping, essentially preventing the page from being top-heavy for users. Additionally, the tech giant added that the new sponsored label will also apply to "other ad units," including Shopping ads, where they will be labeled as "Sponsored products.""
Google is rolling out an update across desktop and mobile globally that changes how ads appear on Search. Organic results will be sandwiched between sponsored ad groupings with prominent buttons to collapse those sponsored sections. All types of text ads on the results page will be grouped under a single "Sponsored results" label to make paid links easier to spot and distinguish from organic links. Each sponsored grouping will show at most four text ads to prevent top-heavy pages. The sponsored label will also apply to other ad units, including Shopping ads labeled "Sponsored products." Sponsored sections can appear above or below AI Overviews and at the very top or bottom of the results page.
Read at Android Police
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