"Over the past few days, the local SEO community is pretty upset that Google appears to be testing removing the call button from the local results. I am not sure if this is a bug or part of the design of the new Web Guide interface that more people are seeing. Either way, I do think this must be an oversight and the call button should be added back, I would hope."
"This was originally posted by Jason Hennessey on Facebook, which then Darren Shaw posted on LinkedIn and it caused a bit response. Darren quoted Jason who wrote, "If you've noticed a drop in calls from your Google Business Profile, it could be because Google is currently testing the removal of the call button from organic listings while keeping it active for paid placements." Here is his screenshot:"
"I do think this is the Web Guide user interface, but I can be wrong. This is what I see: Here is a side-by-side to compare: I don't know for sure, but I suspect this is an oversight in the new Web Guide interface and Google needs to add that call button to this interface. Gagan Ghotra also spotted this interface, and has a video of it in action: "near me" results in AU for food related queries on mobile are loading "Web Guide" in All tab now 👀🤔 #SEO pic.twitter.com/iEM8KqRvvy- Gagan Ghotra (@gaganghotra_) October 10, 2025"
Local search results on mobile appear to be showing a new Web Guide interface that may omit the call button for organic listings while retaining it for paid placements. Multiple community members posted screenshots and a video showing the missing call button and side-by-side comparisons. The change coincides with reports of fewer calls from Google Business Profiles for some businesses. Observers suspect the omission is an oversight in the Web Guide interface rather than an intentional permanent removal, and they recommend that Google restore the call button to organic local results.
Read at Search Engine Roundtable
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