"Text ads on the search results page will now be grouped with a single "Sponsored results" label. This new, larger label stays visible as people scroll, making it clear which results are sponsored - upholding our industry-leading standards for ad label prominence. We're also adding a new "Hide sponsored results" control that allows you to collapse text ads with a single click if you want to focus only on organic results."
"In our testing, we found that the new design helps people navigate the top of the page more easily. The new design keeps the size of ads the same and you'll still never see more than four text ads in a grouping."
"but if it does [continue this test] the text ads will be in the new label grouping. It's possible to have only one text ad in the group and it will be labeled "Sponsored result" with the Hide button as a footer."
Google launched a grouped sponsored label that clusters multiple text and other ad units under a single, larger "Sponsored results" label. The label remains visible during scrolling and includes a "Hide sponsored results" control to collapse ads and focus on organic listings. Google says the design maintains ad size and limits groupings to at most four text ads. Testing began in May and the feature is rolling out globally on desktop, applying also to Shopping ads. Some observers warn the grouped presentation and dynamic placement may blur the ad/organic distinction and could drive more, potentially confused, ad clicks.
Read at Search Engine Roundtable
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