"Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers."
"Dan Boguslavsky posted this news in the Google Business Profile Forums - he wrote, "We want to let you know about an upcoming change to the business short name feature regarding the ability to create short, custom URLs, for example g.page/YourBusinessName.""
"Short names will no longer be displayed on the Business Profile, and customers can no longer report or flag them. This change is part of our ongoing efforts to simplify the product experience. Also, keep in mind that businesses are currently unable to create new short names or edit existing ones."
Google will stop showing business short names on Google Business Profiles in Search and Google Maps. Existing short names and their g.page custom URLs will continue to function but will no longer be visible on the Business Profile to customers. The option for customers to report or flag short names will be removed. Businesses cannot create new short names or edit existing ones at this time. Links that rely on existing short names will still resolve even though the short name field will no longer be displayed. The short name feature was introduced in 2019 and began appearing on profiles shortly afterward.
Read at Search Engine Roundtable
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