"Merchants must accurately represent their business identity. Edits that attempt to significantly change the nature of a business are often fraudulent or indicate that the business listing should be removed."
"To keep information on Search and Maps accurate, Google may reject some types of edits, such as significant changes to the business name or category."
"If a different business is now at the location or the business has changed significantly, the previous business should be marked as permanently closed and not renamed."
"Google's most significant concern appears to be businesses 'using past positive reviews and star ratings from completely different enterprises.'"
Google has revised the Google Business Profile policy, particularly the identity change section, to provide clearer guidelines. The updated policy emphasizes that significant changes to a business's identity may be considered fraudulent. Edits that alter the business name or category significantly can be rejected to maintain accuracy on Search and Maps. If a business has changed significantly or a different business occupies the location, the previous listing should be marked as permanently closed. This change aims to enhance transparency and prevent misuse of past reviews.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]