"A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before. This comes by way of the Local Search Forum where a number of these local SEOs are complaining about this. Here are some of those complaints:"
"I have. It seems almost every new GBP we create gets suspended within a couple of days and we've seen some suspensions after edits. In each case, I've appealed the suspension with documentation, and the GBP has gotten reinstated, and I didn't make any changes to the GBP info."
"This month, I've seen a noticeable increase in clients needing reinstatement for suspended GBPs, which likely means the Spam and Quality Team has made some tweaks to the algorithm. So keep this in mind, maybe don't make too many edits now on your local business profile. You might not want to trigger a suspension."
Local SEOs report a recent increase in Google Business Profile suspensions and more frequent reinstatement requests across multiple accounts. Suspensions are reported to occur shortly after creating new GBPs and after making edits, with many profiles reinstated following documented appeals. Some practitioners suspect algorithm adjustments or Spam and Quality Team tweaks, possibly tied to AI updates. Affected businesses may see mixed outcomes, with some accounts reinstated and others remaining suspended. Many recommend minimizing frequent edits to local business profiles to lower the risk of triggering further suspensions.
Read at Search Engine Roundtable
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