Google has notified Local Service Ads advertisers that their Google Business Profile accounts must be affiliated with their Local Service Ads account. This change emphasizes that customer reviews will now be collected only through the Google Business Profile link, rendering the previous review collection links invalid. Starting in early 2025, existing customer reviews will also transition to this new management system. The affiliation is designed to enhance account security and ease management, ensuring that only authorized personnel handle ad interactions.
New reviews for Local Services Ads now must be collected through your Google Business Profile link. Your old link for collecting reviews won't work anymore.
When your accounts are affiliated, managing your business on Google becomes easier and even more secure.
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