"Often, but not always, when Google releases an algorithm update, we don't see the impact for the first few days. However, with the Google August 2025 spam update, we are likely seeing the effect within 24 hours after it was announced. In fact, the tools in my post the day after it was announced showed a large spike but I wasn't sure if it was related to the spam update."
"As a reminder, the August 2025 spam update started on August 26, 2025 at around 12:00 pm ET. Google said it will take a few weeks to rollout and it applies globally and to all languages. We already saw volatility and ranking changes by August 27th. SEO Chatter Here is some of the early chatter I saw across social, this site, WebmasterWorld, my YouTube video comments and other places about the impact:"
The Google August 2025 spam update began on August 26, 2025 around 12:00 pm ET and will roll out globally over a few weeks. Early telemetry showed notable volatility and ranking changes by August 27, indicating some effects within 24–48 hours. Reported impacts include significant drops for sites using programmatic or doorway pages, spun or duplicated content targeting similar topics, reversals of prior gains from earlier updates, and large impression spikes for certain keywords. Some reports indicate further impact on sites already affected by the June core update. Continued monitoring is necessary as the rollout proceeds.
#google-august-2025-spam-update #search-ranking-volatility #programmatic-and-doorway-content #seo-monitoring
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