"Vignette Ads, which most people hate with a passion, include additional triggers that a site owner can activate. One trigger is to launch a vignette ad when a user clicks the back button in their browser. Well, that goes against Google's new spam policy for 'back button hijacking'."
"Our back button hijacking policy applies to all publishers who interfere with a user's ability to navigate their browser history. The Search Spam team operates independently of the Google Ads team."
A specific setting in Google AdSense, 'Allow additional triggers for vignette ads,' can trigger penalties under the new back button hijacking rule. This setting is found deep within the vignette ads configuration. If enabled, it allows additional triggers that can interfere with user navigation, such as launching ads when users click the back button. Google's Search team confirmed that this policy applies to all publishers. Site owners are advised to disable this setting to avoid potential manual actions from Google.
Read at Search Engine Roundtable
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