"Is there something wrong with Google Adsense? Since yesterday we get 1/3 of the income. Multiple websites in our account are having the same issue. All high traffic. Most of it US. Yes. Today in Europe my RPM is 1/10 Page-RPM compared to Monday (two days ago): .de: -64% .com: -82% .fr: -63% .it: -76% .es: -90% Never seen figures like this before."
"Seems liike some internal problem with adsense (serving system?). I dont think it is counting problem because ads vanished too. Mine rpm halfed form very bad yesterday's rpm, so I think it started yesterday. The eCPM dropped by more than 50% today. Same here. This is honestly unbelievable. We've lost around 70% of our eCPM in the last three months with the same traffic and the same banner placements. Nothing has changed on our side, yet revenue has collapsed - with no explanation at all."
There is a sudden spike in complaints from Google AdSense publishers reporting severe earnings drops over the past 24 hours. Many publishers report 50–70% declines in eCPM or RPM, with some regional reports showing up to 90% declines. Reports appear across WebmasterWorld, Reddit, Google AdSense Forums, site comments, and X. Symptoms include dramatically lower RPMs, ads vanishing, and revenue collapsing despite unchanged traffic and ad placements. Some publishers suspect an AdSense serving or reporting bug while others note a coincident unconfirmed Google search ranking update. The sudden revenue losses are causing widespread concern among affected publishers.
Read at Search Engine Roundtable
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