"Auto dealers - I found ANOTHER automotive vendor talking about setting up separate Google Business Profile department listings for separate services (oil change, tires, etc)... And this one just released a white paper talking about the results. DO NOT fall for this crap. It's really far over the line of breaking the rules. If you get caught doing this, all the repercussions fall on your dealership, not the vendor who told you it was a good idea. You'll get every profile susp"
"is this a bug or intentional or you dont know?- Barry Schwartz (@rustybrick) November 27, 2025 Still trying to understand this. I see the following examples pic.twitter.com/rWMaD5gKPE- Barry Schwartz (@rustybrick) December 1, 2025 coming back to this, still trying to understand what changed. I see the same thing that screenshots from two years ago show https://t.co/UZlpyGAUAv pic.twitter.com/cvRkaAbq7S- Barry Schwartz (@rustybrick) December 26, 2025"
Vendors are recommending automotive dealerships create separate Google Business Profile department listings for services such as oil changes and tires. Creating separate department listings for distinct services risks breaking Google Business Profile policies. Policy violations can lead to profile suspensions and removal from Google Search and Google Maps, with all repercussions applying to the dealership. Google removed or changed how departments appear on main GBP listings, producing uncertainty and reports of missing department entries. Multiple social posts and notifications in mid-November through December show attempts to understand whether the change is intentional or a bug.
Read at Search Engine Roundtable
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