Creators on Kajabi collectively surpassed $10 billion in total earnings by prioritizing fully owned businesses and sustainable revenue models. Entrepreneurs combine data-backed sales funnels, platform consolidation, and community-building to convert audiences into paying customers. Successful operators emphasize product ownership and treat offerings as scalable sales opportunities rather than transient content. Many top creators focus on memberships and courses to capture recurring revenue and reduce reliance on one-on-one coaching or brand deals. Examples include creators launching high-converting course sales and achieving multimillion-dollar months through digital products, subscriptions, and engaged community groups.
When Kajabi announced that its creators had surpassed $10 billion in total earnings, it marked a defining moment for the digital entrepreneur. Behind that eye-popping figure lies a new model in how creators think about their value, their audience and their businesses. And unlike the creator stereotype of chasing brand deals and algorithm luck, Kajabi entrepreneurs are building lean, profitable and fully owned businesses. "We just announced that Kajabi creators have surpassed the $10 billion in creator revenue mark on the platform," said Allie Fernando, VP of Brand Experience at Kajabi. "It's been an awesome celebration."
"I am not a creator. I am a salesperson," Broadway told me. "I have a product that I know will change your life. So I'm going to do everything I can to show you the value of that product and get you to purchase it." Broadway, who built her brand teaching financial literacy and investing, saw her first major success on Kajabi when she launched a course that netted $66,000 in 12 minutes. Since then, she's scaled to multimillion-dollar months by embracing a blend of digital products, data-driven sales funnels and community-building.
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