"Text Required For Instructional Design/Development (Internal-Facing Text) Learning objectives Scope and sequence Blueprints for stakeholder sign-off Instructor guides Storyboards and scripts (for multimedia production) Text Required For Instructional Delivery (Learner-Facing Text) Course packaging (e.g., LMS home page) Schedule/syllabus Subject-oriented content (such as assigned textbooks or articles) Activity/assessment instructions User Interface writing for all ungraded practice interactivities Assessments and rubrics Video transcripts, closed captions, and callouts Image titles, captions, and callouts"
"But while good resources abound for Instructional Designers who want to improve their ability to write effectively, the recognition that Instructional Designers must also be familiar with, and able to apply, basic but high-impact visual layout and design principles is less well understood-and few accessible resources are available to help us out. That's a problem, because formatting and layout can make or break learners' ability to make meaning from text."
Clear, concise messaging underpins instructional design across development, delivery, and evaluation. Internal-facing items include learning objectives, scope and sequence, blueprints, instructor guides, and storyboards or scripts. Learner-facing items include course packaging, schedules, subject content, activity instructions, UI microcopy, assessments, transcripts, captions, and image captions. Evaluation materials include answer keys, gradebooks, stakeholder feedback, and metrics. Familiarity with high-impact visual layout and design principles is necessary in addition to strong editorial skills. Effective formatting and layout support learners' ability to extract meaning. These visual principles apply across course home pages, web copy, print documents, slide decks, and graded activities.
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