"Overall, 68% of U.S. adults say they seek advice online, compared with 32% who do not. That means the internet has become a mainstream source of guidance on everything from health and finances to careers and daily living. Yet beneath that broad adoption lies a clear age divide."
"Baby Boomers (ages 65+) stand out for their strong reliance on traditional search tools. Eighty percent of Boomers who seek advice online use search engines - the highest of any generation. For many in this group, typing a direct question into a search bar remains the most trusted and familiar method."
"In contrast, only 17% of Boomers turn to social media for advice - far below younger age groups. Professional services (37%) and digital publications (35%) also play a significant role for Boomers, suggesting a continued preference for structured, vetted information."
Two-thirds of U.S. adults now seek advice online, making the internet a mainstream source for guidance on health, finances, careers, and daily living. Search engines like Google and Bing lead at 64% usage among advice-seekers, followed by government resources at 34% and social media at 33%. Professional services, digital publications, and AI assistants see lower adoption. Significant generational divides exist: Boomers (65+) heavily favor search engines at 80% and government resources at 41%, reflecting trust in authoritative sources, while only 17% use social media. Gen X (45-64) shows similar but slightly lower patterns, using search engines at 70% and social media at 29%, demonstrating greater digital integration than Boomers while maintaining preference for structured information.
#online-advice-seeking-behavior #generational-digital-divide #search-engine-usage #age-demographics-and-technology-adoption
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