How To Build Product Training Courses That Stick

"Product knowledge training is a special kind of instructional content. It has to bring together accurate information about a product, real-world examples, and a clear story about why this product matters, plus enough hands-on practice and testing so learners can actually do the job. Participants in product training courses can range from sales and support team members to partners and customers, and each group requires different depth and context."

"Know your audience: Who are you creating this training for, sales reps, tech support, product managers, or customers? Each group needs a different level of detail, tone, and context. Set clear goals: What do you want learners to be able to do after completing the course? For example, should they understand product features, run a demo, troubleshoot common issues, or confidently upsell add-ons? Plan your structure: Break the content into logical, bite-sized modules like Core Features, Use Cases, Problem-Solving Tips, and Performance Metrics."

Product knowledge training must combine accurate product details, real-world examples, a clear value narrative, and hands-on practice with assessment so learners can perform job tasks. Training audiences include sales, support, partners, and customers, each requiring different depth, tone, and context. Authoring tools like iSpring Suite enable rapid creation of modular, interactive, and LMS-compatible courses. Begin by defining audience, clear learning objectives, logical module structure, and assessment methods. Create a storyboard before building slides to organize flow, map interactions, and place quizzes, role-plays, and hands-on exercises to keep learners engaged and practicing applied skills.

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