How Creative LXD Transformed The Makeen Program At Savola World Foundation

"Creativity in design is often underestimated, treated as a decorative "add-on." In reality, it is a core skill for both Learning Experience Designers (LXDs) and designers across disciplines. This was central to the development of the Makeen learning program. For LXDs, creativity transforms learning from passive content delivery into immersive journeys that engage emotion, curiosity, and motivation. For designers, creativity ensures that products, visuals, and interfaces are not only functional but also usable, intuitive, and inspiring."

"Savola Group partnered with Kashida to build the Makeen online learning program, designed to increase awareness and capability around disability inclusion in the workplace. Using creative Learning Experience Design (LXD) techniques that blended storytelling, character-guided navigation, interactive environments, and scenario-based challenges, Kashida delivered a highly engaging experience that aligned with Savola World's strategic vision and supported Saudi Vision 2030. Client Context Savola World Foundation leads several initiatives that empower people with disabilities and promote inclusion in the labour market."

Savola Group partnered with Kashida to create the Makeen online learning program to increase awareness and capability around disability inclusion in the workplace. The program used creative Learning Experience Design techniques including storytelling, character-guided navigation, interactive environments, and scenario-based challenges to produce an engaging, practical learning journey. The initiative targeted awareness, practical skills for interacting with colleagues with disabilities, and a cultural shift toward inclusive employment across Savola companies. Creativity bridged learning science (cognitive load, Bloom's taxonomy, AGES model) and engagement strategies (storytelling, gamification, visual design), connecting complex inclusion concepts to relatable workplace scenarios and sustaining learner motivation.

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