3 Questions for Katie Shaver, Managing Director at EAB

"We don't just help institutions "market programs." We help them make smart, data-informed bets-grounded in evidence-about which programs to launch, who to target, how to position them and how to build enrollment infrastructure that is sustainable long term."

"What differentiates EAB in a crowded enrollment management landscape is threefold. First, we start with strategy, not tactics. We support more than 2,500 institutions across enrollment, advancement, student success and strategy. That gives us a national lens on what's working and where markets are saturated."

"When we advise on growth opportunities for an online M.B.A., M.S.N. or J.D. program, we're not operating in a vacuum. We're looking at search demand, competitor pricing, program density, student behavior trends and historical enrollment performance."

EAB's managing director Katie Shaver leads strategic partnerships with colleges and universities focused on adult learner recruitment and online program growth. EAB distinguishes itself through three key approaches: starting with comprehensive strategy rather than isolated tactics, leveraging national market intelligence across 2,500 institutions to validate demand and identify opportunities, and building institutional capacity rather than creating dependency. The company analyzes search demand, competitor pricing, program density, student behavior trends, and historical enrollment data to inform program launch decisions. This data-driven approach helps institutions make informed decisions about which programs to develop, target audiences, positioning strategies, and long-term enrollment infrastructure.

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